Getting started with Agentic Sellar

1. Create a workspace and choose a plan

Sign up and pick a plan. Access covers live Amazon reads and updates over MCP and REST; Data plans add retained history for the products you choose. Plans are compared on the pricing section of the homepage. The person who creates the workspace is its owner.

2. Connect Seller Central and Amazon Ads

In the dashboard, open Settings → Connections, pick your Amazon region and connect each API you want to use:

• Seller Central opens Amazon’s Selling Partner consent page, where you authorize Agentic Sellar for your seller account.
• Amazon Ads opens Login with Amazon, then lets you choose the advertising profiles to connect.

Seller Central and Amazon Ads accounts in Amazon’s North America, Europe and Far East regions. One Amazon sign-in per region covers that region’s marketplaces and advertising profiles.

Amazon issues the credentials to Agentic Sellar, where they are encrypted at rest. You can disconnect an account from the same page. You can also do this step later from your AI tool: once it is connected, ask it to connect Amazon and it creates a secure Amazon authorization link for you to open.

3. Add Agentic Sellar to your AI tool

Every client uses the same remote MCP URL:

Follow the guide for your client:

• Claude: add a custom connector, or use claude mcp add in Claude Code.
• ChatGPT: create an app in developer mode with OAuth.
• Other clients: any client that supports remote MCP servers with OAuth. See the client requirements.

4. Approve the connection

Your AI tool opens an Agentic Sellar sign-in. Sign in as a workspace owner, choose the Amazon accounts the tool may use, and check the scopes it will get. New connections ask for read access; tick a write scope only if you want the tool to make changes. How grants work is covered in permissions and scopes.

5. Make your first requests

Start with discovery, then a read, before asking for any change:

• Which Amazon accounts and tools can you use through Agentic Sellar?
• Show Sponsored Products campaign performance for the last 7 days.
• List my active listings in the US marketplace with their current status.

Every tool is listed in supported data and tools.

6. Manage access and usage

Settings → Agent access lists the AI tools you have connected, with their accounts and recent calls, and revokes access immediately. Settings → Usage & plan shows work units and concurrency against your plan.