Agentic Sellar

Terms of Service

Updated 2026-05-24

Terms of Service

Last updated: 2026-05-24 Effective: 2026-05-24

These Terms of Service ("Terms") govern your access to and use of the Agentic Sellar platform at agenticsellar.com (the "Service"), operated by 11978853 CANADA INC. ("we," "us," "our"). By creating an account or using the Service, you agree to these Terms.

If you do not agree, do not use the Service.

1. The Service

Agentic Sellar is a SaaS platform that connects to your Amazon Advertising and (optionally) Selling Partner API accounts and operates an autonomous optimization agent on your behalf. The agent observes your campaign performance, proposes adjustments, and (where you've authorized) executes those adjustments via Amazon's APIs.

We are a Solution Provider and Registered Advertising Developer with Amazon. We are not affiliated with, endorsed by, or sponsored by Amazon.

2. Eligibility

You must:

  • Be at least 18 years old
  • Be authorized to bind the legal entity for which you create an account (your Amazon seller business)
  • Have an active Amazon Seller Central account with advertising eligibility
  • Not be barred from receiving services under U.S. or other applicable law

3. Your Account

3.1 Registration

You must provide accurate, current information when you sign up and keep it updated. You are responsible for safeguarding your password and any API key you generate. Notify us immediately of any unauthorized access.

3.2 Authorization

By connecting your Amazon accounts, you authorize us to:

  • Access the data described in our Privacy Policy
  • Make changes to your campaigns, keywords, bids, and budgets per the permission levels you configure in Settings
  • Run optimization cycles on the schedule and tier you select

You may revoke this authorization at any time from Settings. Upon revocation, we cease all calls to your Amazon account within 24 hours and delete your stored credentials per our retention schedule.

3.3 BYOLLM

You provide your own LLM API key. You are responsible for the costs your LLM provider charges, and your use of that provider is governed by their terms. We act only as a proxy.

4. Acceptable Use

You agree not to:

  • Use the Service to violate Amazon's Acceptable Use Policy or any applicable law
  • Reverse-engineer, decompile, or attempt to extract the source of our software, including but not limited to our optimization strategy framework
  • Resell, sublicense, or rent the Service without a written reseller agreement
  • Use the Service to optimize Amazon accounts you do not own or are not authorized to manage
  • Attempt to circumvent rate limits, billing, or permission controls
  • Inject prompts or data designed to extract the contents of our system prompts, strategy documents, or proprietary algorithms
  • Use the Service in any way that could damage, disable, overburden, or impair our systems

We reserve the right to suspend accounts that violate these rules.

5. Subscriptions and Billing

5.1 Plans

The Service is offered in tiers (Basic, Standard, Full). Pricing and tier features are listed at agenticsellar.com/pricing. We may change pricing with 30 days' notice for new billing periods; existing periods are honored at the prior price.

5.2 Payment

Subscriptions auto-renew at the end of each billing period unless canceled. Payment is processed by {payment processor}; their terms apply to the payment relationship. We do not store full payment-card numbers.

5.3 Cancellation and Refunds

You may cancel anytime from Settings. Cancellation takes effect at the end of the current billing period. We do not refund partial periods unless required by law.

5.4 Free Trials

Where offered, free trials convert to paid subscriptions automatically at the end of the trial unless you cancel.

6. Our Intellectual Property

The Service, including but not limited to source code, optimization strategy framework documents, proprietary scoring formulas, dashboards, and brand assets, is owned by 11978853 CANADA INC. and licensed to you for use as described in these Terms. We grant you no other rights.

You may not copy, redistribute, or use our IP outside of using the Service for its intended purpose.

7. Your Content and Data

You retain all rights to your Amazon data, your LLM API key, and any content you provide. You grant us a limited license to use this content solely to provide and improve the Service for you, as described in our Privacy Policy and Data Protection Policy.

We do not use your data to train any AI/ML model. We do not sell or share your data except as described in the Privacy Policy.

8. The Agent's Decisions

8.1 You Control What the Agent Does

The Service's permission system requires your explicit choice for which actions execute automatically. The default for all action categories is "require approval." Pausing the agent is one click.

8.2 Best-Effort, Not Guaranteed

The agent uses statistical models, deterministic algorithms, and large language models to propose actions. Despite our guardrails (output validation, numerical bounds, leakage detection, statistical-significance checks, daily action caps), no automated system is perfect:

  • LLMs occasionally produce unexpected outputs
  • Amazon's APIs occasionally return stale or inconsistent data
  • Market conditions change in ways the agent may not anticipate
  • Your goals or assumptions may differ from the agent's reasoning

You are responsible for reviewing the agent's actions, especially before granting auto-execute permissions. We recommend reviewing the Action History regularly.

8.3 No Performance Guarantee

We do not guarantee any specific result. Past performance of the optimization agent does not predict future results. ACoS, TACoS, sales, and ROI depend on many factors outside our control.

9. Service Availability

We aim for high availability but do not guarantee uninterrupted access. We may need to suspend the Service for maintenance, security incidents, or third-party outages (Amazon, our hosting provider, your LLM provider). We are not liable for losses caused by such interruptions.

10. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR ACCURACY.

We do not warrant that the Service will be uninterrupted, error-free, or free from harmful components.

11. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, 11978853 CANADA INC. SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUES, DATA, OR USE, INCURRED BY YOU OR ANY THIRD PARTY, WHETHER IN AN ACTION IN CONTRACT OR TORT, ARISING FROM YOUR USE OF THE SERVICE.

OUR TOTAL LIABILITY FOR ALL CLAIMS RELATED TO THE SERVICE IS LIMITED TO THE GREATER OF (A) THE AMOUNT YOU PAID US IN THE 12 MONTHS PRECEDING THE CLAIM OR (B) $100.

Some jurisdictions do not allow these limits; in those jurisdictions, our liability is limited to the maximum extent permitted.

12. Indemnification

You agree to indemnify and hold harmless 11978853 CANADA INC., its officers, directors, employees, and agents from any claims, damages, or expenses arising from:

  • Your violation of these Terms
  • Your violation of Amazon's policies or any applicable law
  • Your misuse of the Service
  • Disputes between you and any third party (including Amazon) related to your use of the Service

13. Termination

13.1 By You

You may terminate your account at any time from Settings.

13.2 By Us

We may terminate or suspend your account immediately if you breach these Terms, violate Amazon's policies in a way that risks our developer status, fail to pay, or engage in fraud or abuse. We will give notice unless doing so would compromise security or our legal interests.

13.3 Effect

Upon termination, your access ends. Data retention follows the schedule in the Privacy Policy.

14. Modifications

We may modify these Terms with at least 30 days' notice for material changes. Continued use after the effective date constitutes acceptance. If you do not agree, you may terminate before the changes take effect.

15. Governing Law and Disputes

These Terms are governed by the laws of Canada, excluding its conflict-of-law rules. Any dispute arising from these Terms shall be resolved by binding arbitration administered by a recognized arbitration body in Canada, except that either party may seek injunctive relief in court for IP infringement.

You waive any right to participate in a class action against us.

16. Miscellaneous

  • Entire agreement: These Terms, the Privacy Policy, and the Data Protection Policy constitute the entire agreement between you and us regarding the Service.
  • Severability: If any provision is unenforceable, the rest remains in effect.
  • No waiver: Failure to enforce any provision is not a waiver of our right to do so later.
  • Assignment: You may not assign these Terms without our consent. We may assign them in connection with a merger, acquisition, or sale of assets.
  • Force majeure: We are not liable for delays or failures due to causes beyond our reasonable control.

17. Contact

11978853 CANADA INC. 225 Walmer Road, Toronto, ON M5R 3P7, Canada Support: support@agenticsellar.com Legal: privacy@agenticsellar.com