Agentic Sellar
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Supported Amazon data and tools

Agentic Sellar exposes 33 operations to AI clients over MCP and REST. Live operations call Amazon at request time; retained operations read history Agentic Sellar has collected on Data plans and report where it came from and what dates it covers.

Generated from the live operation contracts. Last reviewed 2026-10-19.

Discovery

Tools an AI client calls first to learn which accounts and operations it may use.

ToolWhat it doesScopeSource
list_accountsList only the Amazon accounts authorized for this connection.NoneAgentic Sellar
list_capabilitiesList implemented tools, data modes, plan entitlements, and account requirements.NoneAgentic Sellar

Amazon Ads

Sponsored Products reads, on-demand reports, curated bid, budget and state changes, and general Amazon Ads API access.

ToolWhat it doesScopeSource
get_campaign_performanceRead retained daily campaign performance for one authorized Ads profile. Data plans use the normalized Ads/Marketing Stream store; Access should use request_ads_report and get_ads_report.ads:readRetained history (Data plans)
get_ad_performanceRead AMS-first ad performance at campaign, ad-group, ASIN, target, search-term and placement grains. Daily requests fill missing compatible buckets from retained Ads API reports.ads:readRetained history (Data plans)
get_converted_product_performanceRead daily Marketing Stream conversions by advertised ASIN, converted ASIN, campaign, ad group and product relevance.ads:readRetained history (Data plans)
list_ads_campaignsList current Sponsored Products campaigns directly from Amazon Ads.ads:readLive from Amazon
list_ads_ad_groupsList current Sponsored Products ad groups for a campaign directly from Amazon Ads.ads:readLive from Amazon
list_ads_keywordsList current Sponsored Products keywords for an ad group directly from Amazon Ads.ads:readLive from Amazon
request_ads_reportRequest a live Amazon Ads report. Poll it with get_ads_report; results are not added to retained history.ads:readLive from Amazon
get_ads_reportPoll a live Ads report and, once complete, return a bounded page of rows from Amazon's temporary report URL.ads:readLive from Amazon
call_ads_api_readCall any GET endpoint on the connected Amazon Ads regional host. Sellar supplies authentication and returns Amazon status, safe response headers and a bounded response body.ads:readLive from Amazon
call_ads_api_write
Changes Amazon
Call any mutating Amazon Ads endpoint, including SP/SB/SD campaign, ad, keyword, target and placement operations. Requires ads:write and confirm=true.ads:writeLive from Amazon
update_ads_keyword_bid
Changes Amazon
Update one Sponsored Products keyword bid directly in Amazon Ads. Requires ads:write and explicit confirmation.ads:writeLive from Amazon
update_ads_campaign_budget
Changes Amazon
Update one Sponsored Products daily campaign budget directly in Amazon Ads. Requires ads:write and explicit confirmation.ads:writeLive from Amazon
update_ads_campaign_state
Changes Amazon
Enable or pause one Sponsored Products campaign directly in Amazon Ads. Archiving is intentionally excluded because it is irreversible.ads:writeLive from Amazon

Seller Central (Selling Partner API)

Catalog, listings, orders, inventory and finances, plus general Selling Partner API access for the connected application.

ToolWhat it doesScopeSource
get_onboarding_statusCheck whether Amazon Ads, Selling Partner API, and billing are connected. Use this first for a new workspace.workspace:readLive from Amazon
begin_amazon_ads_connectionCreate a secure Amazon Ads authorization link. Ask the user to open it; all available Ads profiles are connected automatically after Amazon consent.workspace:writeLive from Amazon
begin_amazon_seller_connectionCreate a secure Selling Partner API authorization link. Ask the user to open it; all participating marketplaces are connected automatically after Amazon consent.workspace:writeLive from Amazon
get_subscription_statusRead the workspace's current subscription, entitlements, and retention deadline.workspace:readLive from Amazon
begin_subscription_checkout
Changes Amazon
Create a secure Stripe Checkout link for a plan. Ask the user to open it to enter payment details. Requires confirm=true.workspace:writeLive from Amazon
begin_billing_portalCreate a secure Stripe Customer Portal link for plan changes, cancellation, invoices, or payment methods.workspace:writeLive from Amazon
get_usageRead this month's agent work-unit usage and active-ASIN capacity.workspace:readLive from Amazon
list_product_settingsList catalog ASINs and whether each is active for retained data collection.workspace:readLive from Amazon
set_product_active
Changes Amazon
Activate or deactivate retained data collection for one ASIN in one marketplace. Requires a Data plan and confirm=true.workspace:writeLive from Amazon
get_revenue_and_costsRead Business Reports-equivalent ordered sales and units with daily coverage, plus separately categorized posted financial amounts in native currencies. No profit or margin calculation.seller:readRetained history (Data plans)
get_fee_recordsRead posted-date Finances ledger records for one seller marketplace. Signed amounts, currency and native attribution are preserved. These records are not order-date economics or a complete fee reconciliation.seller:readRetained history (Data plans)
get_catalog_item_liveGet one catalog item directly from SP-API without retaining the response.seller:readLive from Amazon
list_seller_listings_liveList a page of the seller's current listings directly from SP-API without retaining the response.seller:readLive from Amazon
get_order_metrics_liveRead daily order count, units, and total sales directly from SP-API without retaining the response.seller:readLive from Amazon
get_inventory_liveRead one page of current FBA inventory directly from SP-API without retaining the response.seller:readLive from Amazon
list_financial_events_liveRead one page of posted financial events directly from SP-API without retaining the response.seller:readLive from Amazon
call_sp_api_readCall any GET endpoint on the connected Selling Partner API regional host. Sellar supplies authentication and returns a bounded response.seller:readLive from Amazon
call_sp_api_write
Changes Amazon
Call any mutating Selling Partner API endpoint available to the connected application, including Listings Items and Feeds workflows. Requires seller:write and confirm=true.seller:writeLive from Amazon

Request rules

  • Account IDs come from list_accounts; a connection only sees the accounts its grant covers.
  • Operations that take a date range use real YYYY-MM-DD calendar dates, are inclusive, and cover at most 366 days per request.
  • Large results are paginated. The cursor or page-token field and the page-size limits depend on the operation, and each tool’s input schema describes them.
  • Write operations need a write scope and confirm: true. Campaign archiving is excluded from the curated campaign-state tool.
  • Usage is measured in work units. Most simple requests use one unit; report generation uses more. Your dashboard shows current usage.

New to the two Amazon APIs? Read Amazon SP-API vs Amazon Ads API vs MCP for what each one covers.

Scopes and grants are explained in permissions and scopes. Signed-in members can see full request schemas in the API reference.